How to Find the Right Realtor to Sell Your Home in Richmond VA

Here’s how to find the right realtor to sell your home in Richmond, VA — and what to look for before you sign that listing agreement.

1. Look for a Realtor With Local Experience

Richmond is a unique market made up of diverse neighborhoods — from the historic homes in Church Hill to the family-friendly suburbs of Midlothian and the newer developments in Short Pump. You need a realtor who truly knows Richmond’s neighborhoods, pricing trends, and buyer demand.

Local knowledge allows your agent to price your home competitively, highlight what makes your area desirable, and connect with active buyers already looking in your part of town. Ask potential realtors how many homes they’ve sold in your neighborhood and how long their listings typically stay on the market.

A Richmond-based real estate agent can also give you insider advice on what buyers in the region care about most — whether that’s proximity to good schools, easy access to I-64 and I-95, or walkable amenities in The Fan.

2. Check Their Marketing Strategy

In 2025, selling a home requires more than just putting a sign in the yard. The best realtors use modern, data-driven marketing to reach the widest audience. Before you hire an agent, ask:

How will you market my home online?

1. Do you use professional photography, video tours, or drone footage?
2. Will my property be promoted on social media and major real estate websites?
3. How do you attract out-of-town buyers relocating to Richmond?

A strong realtor will combine MLS listings, targeted digital ads, email campaigns, and social media promotion to showcase your home. They’ll also know how to position your property based on the unique buyer pool in Richmond — whether that means highlighting family features, historic character, or energy-efficient updates.

3. Review Their Track Record and Reputation

You wouldn’t hand over your car keys to a stranger — and the same should go for your home. Before choosing a realtor, take time to research their experience, reviews, and recent sales.

Start by looking them up on Google, Zillow, or Realtor.com. Read what past clients have said about their communication, professionalism, and results. Pay attention to patterns — if multiple people mention quick sales or great negotiation skills, that’s a good sign.

Ask for references and verify their performance metrics:

1. How many homes have they sold in the past 12 months?
2. What’s their average list-to-sale price ratio?
3. How quickly do their listings sell compared to the Richmond average?



An agent who consistently outperforms the local market demonstrates real expertise and commitment to client success.

4. Make Sure Communication Is a Priority

When you’re selling your home, communication is everything. Your realtor should be responsive, transparent, and proactive. They should explain the selling process clearly, provide regular updates, and answer your questions promptly.

During your first consultation, pay attention to how they communicate. Do they listen carefully to your goals? Do they explain things in a way that makes sense? Do they follow up promptly after your meeting?

A great realtor doesn’t just talk — they listen. They understand that selling a home in Richmond isn’t just a transaction; it’s a life transition.

5. Evaluate Their Negotiation Skills

Selling a home requires strategic negotiation — especially in a market as dynamic as Richmond’s. You need a realtor who can advocate for your price, handle multiple offers, and negotiate repairs or contingencies effectively.

Ask potential agents how they’ve handled past negotiations. A skilled realtor can tell you stories of creative problem-solving and win-win solutions. They’ll know when to push for a higher price and when it’s smarter to accept a strong, clean offer that will close smoothly.



Your realtor’s job is to protect your financial interest — and that means being a confident negotiator from start to finish.

6. Understand Their Listing Agreement and Commission

Before signing anything, review the listing agreement carefully. Ask questions about contract length, marketing expenses, and commission structure. Many cases there are separate brokerage fees on top of commission structure.

My commission is between 2 to 3% depending on the property and there is a buyers agent who will present us offers with their own commission, typically 2.5-3% here for buyers agents in Richmond. One major difference between BuyWithMartin.com and other real estate agents in Virginia is that my commission includes all of the marketing, and brokerage fees so there are no additional costs.

Additionally, if we are unable to find you a buyer, we actually lose money because we are paying for the marketing package and photography before your home is sold. Finding a real estate agent who has an interest in selling your home, rather than just being a number, is critically important to selling your house fast in a competitive market like Richmond.

What you’re really paying for is expertise, marketing, and negotiation skill. The right realtor often nets sellers more profit, even after commission.

Make sure you’re clear about how showings, open houses, and offers will be handled — and that you’re comfortable with the agent’s overall approach.

7. Go With Your Gut

At the end of the day, selling your home is personal. You’ll be working closely with your realtor for weeks or even months. Trust your instincts. Choose someone who makes you feel confident, informed, and supported.



The right realtor should make you feel like a partner, not a transaction. They’ll care about your goals, respect your time, and go above and beyond to make the process smooth.

Why Choose BuyWithMartin.com to Sell Your Home in Richmond VA

At BuyWithMartin.com, we understand the Richmond real estate market because we live and work here. Our mission is to help homeowners sell quickly, confidently, and for the best possible price. We also have no additional hidden costs or brokerage fees to use our service. My company's belief is that is exactly what the commission structure is for!

We combine local expertise with professional marketing — high-quality photos, social media promotion, and strong negotiation strategies — to attract serious buyers and deliver results. Whether you’re selling a historic home in The Fan, a townhouse in Short Pump, or a family home in Chesterfield County, we’ll create a tailored plan that fits your property and your goals.



If you’re thinking about selling your home in Richmond, VA, contact BuyWithMartin.com today to schedule a free home valuation and consultation. Let’s get your house sold — the right way, with the right realtor by your side.